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Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...
Author
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English
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Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
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English
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Description
"So much of success in business depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you distill your message into a well-targeted statement; ace the elements of style; write what you want to say in emails, business plans and more; master the tricks of editing yourself. Presented in author Sandra Lamb's lighthearted...
Author
Language
English
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Description
Alan C. Greenberg, the former chairman of Bear, Stearns, and a celebrated philanthropist, was known throughout the financial world for his biting, quirky but invaluable and wise memos. Read by everyone from Warren Buffett to Jeff Bezos to Tom Peters, Greenberg's “Memos From the Chairman” comprise a unique, and uniquely simple, management philosophy. Make decisions based on common sense. Avoid the herd mentality. Control expenses with unrelenting...
Author
Language
English
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Description
"Based on her course at the Princeton University School of Public and International Affairs, Martha Coven presents a crisp, brief, up-to-date introduction to clear and compelling writing for future professionals. Coven covers the basics of developing a professional style and writing and revising first and successive drafts. She then covers common types of professional writing, including correspondence, memos, proposals, plans, and reports, critical...
Author
Publisher
Atlantic Publishing Group
Pub. Date
[2014]
Language
English
Description
Letters of recommendation are a part of every standard school or job application. As an employer, professor, colleague, peer, or friend, chances are that at one point or another, you will be asked to put a person on paper and every word counts. How to Write Successful Letters of Recommendation is your one-stop source for painting the perfect picture in just one short letter. You will learn everything you need to know about writing the perfect letter...
Author
Publisher
Cuesta Park Consulting
Pub. Date
[2017]
Language
English
Description
"If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. Writing is an intensely personal act, yet all writers face similar problems related to focus, procrastination, creativity, and productivity. This book combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect...
Author
Language
English
Formats
Description
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
Author
Language
English
Description
"High-Value Writing: Real Strategies for Real-World Writing" helps readers manage the writing challenges they face at work and elsewhere in life. Many of us haven't talked about writing since school—but workplace writing has different requirements. How can we best write for work and elsewhere, to engage and inform our reader? HVW helps readers analyze their readers and their writing goals to make the best choices regarding words, order of information,...
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Series
Language
English
Description
Everything you need to know to become a first-class letter writer. Includes over 200 examples of business letters that can be used immediately or amended to suit your own purposes. Writing a business letter is something that many people find difficult, but this invaluable book contains everything you need to know to become a first-class letter writer. In his clear, straightforward style, Iain Maitland shows you how to plan a letter and choose the...
Author
Language
English
Description
Do you dream of financial freedom and a secure future? Are you looking for a way to unlock the secrets of smart investments and boost your income? Look no further! Money Mojo™ is your ultimate guide to achieving financial success!In this eye-opening and practical book, Peter Muchai shares valuable insights and proven strategies for building wealth and securing your financial future. Learn the secrets of successful investing, diversify your portfolio,...
Author
Language
English
Description
Whether you're writing a bio for social media or a company website, "Just Add a Smile and a Handshake" is the handy reference guide any individual needs to get started on their professional bio. This fun and motivational ebook provides a breakdown of the different formats, including the long-form and short-form bio.
A well-written bio is an important marketing tool, and is often the first impression one makes. So make it a lasting impression! This...
Author
Language
Français
Description
Malgré les restrictions budgétaires et les exigences croissantes en matière de performance, les directions d'établissement scolaire doivent assurer la qualité de l'enseignement et de l'apprentissage. Cette nouvelle édition de La gestion des ressources humaines pour la réussite scolaire établit le lien entre la gestion des ressources humaines et la réussite scolaire et propose une description du système éducatif. La planification, l'organisation,...
Author
Language
English
Description
Various industries in marketing and sales are growing at exponential rates. After the discovery of the internet, not only the demands for top-notch copywriting service increased, but the process of hiring and employing them became much more simple. Thus, copywriting is now one of the most lucrative businesses and is a viable career option. Although it is not a get-rich-overnight program, it is a sustainable source of income. With skills acquired through...
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Language
English
Description
#1 national bestseller on Amazon in THREE categories, including Nonfiction, Business & Money, and Journal Writing.
If you were dying next week, what wisdom would you want to leave your children, family, the next generation, and the world?
With the Life Legacy Challenge, you can learn to write your story and share your wisdom, ideas, and stories to mentor and help the future generationswith all the information, questions, and step-by-step guides...
Author
Language
English
Description
Do you really want to be successful in our interdependent global economy? Are you looking for the ONE competitive advantage to outshine both colleagues and clients? Follow these 10 steps to immediately improve your business writing now! Start learning and honing powerful business writing skills today to shine at the office! Make a positive impact on your career advancement. Show your boss why you deserve that promotion. Strong business writing skills...
Author
Language
English
Description
With more than 800 alphabetical entries and nearly 100 sample documents, The AMA Handbook of Business Writing gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience. Far more comprehensive than the vast majority of business writing guides, yet infinitely easier to grasp than standard tomes like The Chicago Manual...
Author
Language
English
Description
An Author's Guide to Children's Book Promotion has been the leading source of information on children's book marketing and promotion for authors, illustrators and publishers for nearly twenty years. This easy-to-use handbook provides an inside look at this complex market plus advice and guidance on getting children's books into the hands of key decision-makers and buyers in the media, at schools, libraries, review journals, wholesalers, and bookstores…and...
Author
Language
English
Description
Have you tried Copywriting before today?
Maybe you have tried but not been so successful in your efforts?
The success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals.
Within this guide, I'll show you exactly how to achieve these known skills through what I'm calling Copywriting Influence. Start today by doing Copywriting the correct way.
Some...
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