Consuming kids : the hostile takeover of childhood
(Book)
Author
Published
New York : New Press, 2004.
ISBN
1565847830, 9781565847835
Physical Desc
xiv, 288 pages ; 24 cm
Status
Copies
Location | Call Number | Note | Status |
---|---|---|---|
Cumberland - Non-Fiction (2nd Floor) | 4890 BUSINESS-MKTGRESEARCH-LIN | On Shelf | |
Greenville - Adult Non-Fiction | 658.834 LIN | On Shelf | |
Providence Public - Level 1 Book Stacks | 658.8 L758c | On Shelf | |
Rochambeau - Children's | 658.8 L758c Parenting | Parenting Collection | On Shelf |
West Warwick - Adult Non-Fiction (2nd floor) | SOC 658.834 LIN | On Shelf |
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More Details
Published
New York : New Press, 2004.
Format
Book
Language
English
ISBN
1565847830, 9781565847835
Notes
Bibliography
Includes bibliographical references (pages 271-273) and index.
Description
Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call 'the kid market, ' taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M & M counting books. All aspects of children's lives-their health, education, creativity, and values-are at risk of being compromised by their status in the marketplace. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it.
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Citations
APA Citation, 7th Edition (style guide)
Linn, S. (2004). Consuming kids: the hostile takeover of childhood . New Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Linn, Susan. 2004. Consuming Kids: The Hostile Takeover of Childhood. New Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Linn, Susan. Consuming Kids: The Hostile Takeover of Childhood New Press, 2004.
MLA Citation, 9th Edition (style guide)Linn, Susan. Consuming Kids: The Hostile Takeover of Childhood New Press, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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